Sunday, February 22, 2009

Product/Service Information

Current enterprise value of Microsoft and Apple Inc.

Microsoft: Amount of outstanding shares: 69,416,120
Value of single share: $18.00 (as of Feb. 20th)

Current enterprise value: 1,249,490,160



Apple Inc.: Amount of outstanding shares: 26,796,442
Value of single share: $91.20 (as of Feb. 20th)

Current enterprise value: 2,443,835,510.4

Social interaction part II

Social interaction applying HTWFAIP and the adoption life-cycle concept



I was not sure with whom I should do this social experiment. I ended up choosing a friend, a professor, my trainer, a random classmate, and my cousin. All my conversations were interesting, but certainly had a sense of awkwardness. Since none of them expected to engage in a interaction of that kind.
In order to build up confidence, I thought it is probably better to talk to my friend first. I approached him smiling and asked, if he has a second for me. I showed a sincere interest in how he was doing in classes and privately. He was surprised by the amount of interest I had in his day. Since I usually would not talk to him in this way. However, he responded to my question with an equal interest in my affairs. He became more open when I started asking him about his cell-phone. He told me that he has subscribed to the ‘Verizon’ network and has a LG enV phone. He uses this phone for voice, text, and music. I would have expected him to use his phone more extensively, because he is usually the one that introduces me to new software. Thus, I would say that he is an early majority, regarding the cell-phone question, but otherwise I would put him in the category of the early adopter.

The next person I approached was my professor. I went to her office after class, using a question I had from the previous lecture as an excuse, to have a more private environment. I knocked on the door and entered with a smile, called her name and wishing a good afternoon. I sat down and started a conversation incorporating the rules of engagement required for this assignment. I asked her what the potential outcomes of this stimulus package could be once dispersed to the recipients, emphasizing her own opinion. She was glad to engage in the conversation. After a little while I slowly changed the topic to know what cell-phone she has and who her network provider was. She said that the Verizon network is her provider, and since she could not find her phone she just said that she owns one of those phones that have the big buttons. She mentioned as a side note that she has trouble seeing. My conclusion form this interaction was that she does not really care what her phone is and who the network provider is. I would say that she belongs to the category of the late majority.

The third person I interacted with was my trainer. I started this interaction as I have started all the other experimental conversations. In our interaction I showed a sincere interest in how he is doing, as I did it with my friend. He opened up really quickly and we had a nice conversation. After all that was done, I asked what type of cell-phone he uses. He said that he has an IPhone and he even added that this is a very good phone. When I asked him about the sensitive screen, he just said that one has to be careful. Based on the information I got from the conversation, I would say that he is an early adopter; since he uses his phone for email, voice, text, and music.
The random classmate I approached was somebody that I did not know before. After class I approached a guy and introduced myself with a smile on my face. He introduced himself as Jason, and we continued a genuine conversation. I changed the subject to cell-phones and told him that I have a Blackberry curve with AT&T. He just responded very positively and said that he also has a Blackberry but with T-mobile. We continued and compared our service coverage, since we already have the same phone. He said he uses his phone for voice, text, email, internet, music, and taking pictures. Therefore, I would say that he is an early adopter.

The last person I interviewed was my cousin. We haven’t seen each other for a while and this weekend we got to get together. I interacted with him using the principles of HTWFAIP, and got straight to the cell-phone question. He told me that he has a LG voyager with the ‘Verizon’ network. He added that this phone is the IPhone killer, because it can do what the IPhone can do. Despite my lack of enthusiasm over the IPhone, I had to add that this LG does not have the same internet and gaming capabilities as the IPhone. He uses the phone for voice, text, email, picture, video, and music. And I believe that makes him an early-majority adopter, since he does not use the internet through his phone to often.

Monday, February 16, 2009

Social Experiment

Since my last application of the 3 principles of - How to win friends and influence people - was not really satisfying, I tried it on last Saturday again. This time, I interacted with an employee named Morgen at the Man's Warehouse in Rockville.

I had to get a new suit and I thought this is probably a good opportunity to try it again. As I went into the store, an older gentleman came up to me and introduced himself as Morgen. I was just thinking that he messed up my social experiment, but then I thought that is fine because now we can skip the first step of the 3 principles.

Therefore as a reaction, I introduced myself as well and continued by telling him what I'm looking for. And he responded by asking me what the reason for a new suit is. The conversation went on for a while. But I was much more interested conveying an interests on him, so I changed the subject.

I wanted to know how long he has been working here at this store and how long he has been working in retail. He said that he can't remember, but he started working at this store for around 4 years. Then I continued asking if there has been any decline in sales since the economic downturn.

The result of the social experiment was that I got a 20% rebate on the suit I bought that day.

Consumer’s technology adoption life-cycle:



The person I interviewed regarding his communication technology adoption life-cycle, is a friend of mine and his name is Osborn. He has a Palm hand-held which came with the Sprint network. Osborn said that he uses his phone for calls, emails, text messages, MMS, calender, taking pictures and recording videos, as well as the internet and goggle maps.

Based on his extensive use of his Palm hand-held, I would say he fits the description of an early adopter. After I explained him the context of my interest for his cell phone use, he agreed with the category I put him in the technology adoption life-cycle and added that he always tries to use his gadgets as much as possible.

To my follow up question if he would get another phone if money is not the issue, he said that he defiantly would get the new G1 phone featured by Google. He likes to use all the apps his phone offers and would like to improve his internet usage with a phone made for that task. Osborn pointed out that he doesn’t care which network provider he signs with as long as they have affordable plans.

I would say that Osborn is certainly an early adopter. He uses, according to him, all his apps and would like to be able to surf the internet more comprehensively with his portable devise.

Enterprise values of Apple and Microsoft




Apple Enterprise Value in of 1980:

Outstanding shares x value of single share

54,215,332 x $22


Total Enterprise Value: $1,192,737,304



Microsoft Enterprise Value as of 1986:

Outstanding shares x value of single share

2,500,000 x $21

Total Enterprise Value: $52,500,000



The enterprise value of Apple was 2271% higher than that of Microsoft during the initial public offering.





Hope is correct.

Sunday, February 15, 2009

Target Market - Google Docs

Target Market - Google Docs



The link will take you to my power-point presentation.

I couldn't upload the presentation directly to the blog.

Sunday, February 8, 2009

My favorite American entrepreneur





My favorite entrepreneur – I believe is Howard Hughes (Revised Version)




I never have thought about this question before, which American entrepreneur I admire the most. I believe I never have developed admiration for an entrepreneur in general. Even though the case is that I am deeply impressed by the ingenuity of the American entrepreneur, so much that I feel inspired to become an entrepreneur myself; but I never had an entrepreneur as an icon before.

However, after I gave it some thought the only person that seemed interesting enough to me was the great innovator, entrepreneur, and film maker Howard R. Hughes Jr. Howard Hughes was born on December 24, 1905 in Houston, Texas as heir to the Hughes Aircraft enterprise. Hughes was born into a wealthy family, enjoyed the prestige that comes with that. But as it happens in life, Hughes loses his parents in a young age. Because he was the only child, he was the only heir to the enterprise which he completely innovated and lead to new aviation industry frontiers.

The reason why I picked Howard Hughes is because of his personality. In particular, his resourcefulness, his ability to combine the skills he had, and his boldness when he did business. The only thing Hughes and I share, as I see it, is the ability to aim and stay on course until you have reached the goal you aimed for. I am not an heir to a multi-national enterprise (MNE) nor am I rich, but I still feel a connection and admiration towards Howard Hughes.

Hughes was an important innovator of the aviation industry, he did not just loved and enjoyed flying but Hughes also set several aviation records. To add to Hughes accomplishments, he revolutionized Trans-World and Intercontinental air traveling. A very profitable consequence of this aviation revolution was Hughes expansion of business activities. That means that Hughes recognized the new market and penetrated through to make the most out of his passion, aviation. Hughes’s personality seemed to attract people’s interest in what it is he was doing. The arrogant, bold and intelligent Howard Hughes was able to win friends and influence people. It was important for his career to be influential, because of the ground breaking innovations Hughes wanted to advertise and market. In his biography, Aviator, Hughes was not just eccentric but also charming and a womanizer. All these attributes helped him succeed in business.


Howard Hughes was not just an innovator for the aviation industry he also revolutionized Hollywood by creating to most high-profiled film productions of his age. Movies like Hells Angels, Scarface, and The Outlaw were productions that blew the budget and even caused some controversy. Hughes’s skill for business and passion for perfection made him to one of the most famous and important industrialists, billionaire, and film maker of the late 20th century. The many interests of Hughes make it a little difficult to identify the initial market his corporation targeted at the beginning. But, since the company he inherited was an aviation company. I would say that the initial market Howard Hughes penetrated and got to control was the airplane manufacturing industry. The company had contracts with the government and supplied the military with aircrafts and aircraft parts. The ‘beachhead’ for Hughes was the US government contracts he had. He was the big fish in a small pound, because there were not many manufacturers that competed with Hughes. The reputation for quality and innovation his enterprise has built up was just a stepping stone to invade the mainstream market, to put it in the terms used in - Crossing the Chasm. A market that resulted from his innovative aircrafts was the intercontinental traveling, which Hughes came to discover and dominate for years. Ultimately, Howards Hughes, one of the wealthiest entrepreneurs in the world, suffered from a mental condition that never was diagnosed or treated. And this illness spiraled out and caused Hughes to isolate himself and manage his enterprise from his room equipped with a telephone.
During one of Hughes test flights he experienced an accident and suffered until his death from an injury on his back caused by that plane crash. This injury seriously handicapped his life. An addition to his pain suffrage was also Hughes undiagnosed and untreated obsessive-compulsive-disorder (OCD).

My ambitions to become an entrepreneur are based on my will to accomplish my goals not the goals of others with dreams and ideas. I want to develop my skills and become better whatever it is I shell decide to do. I have many ideas and interests, as Hughes successfully lived his American dream, so I want to live my American dream. Combining my interests and develop competitive skills that can innovate and revolutionize an industry. That is why I thought Howard R. Hughes Jr. is an entrepreneur I want to admire.

















Sources:

http://www.thebiographychannel.co.uk/biography_home/485:0/Howard_Hughes.htm

http://www.famoustexans.com/howardhughes.htm

http://www.socalhistory.org/Socalhistory.org%20_mainfolder/Biographies/Hughes_Howard/Howard_hughes.htm

Monday, February 2, 2009

Which American entrepreneur do you admire most and why? How does their life story relate to yours?

My favorite entrepreneur – I believe it is Howard Hughes

I never have thought about this question before, which American entrepreneur I admire the most. I believe I never have developed admiration for an entrepreneur in general. Even though the case is that I am deeply impressed and feel inspired by the ingenuity American entrepreneurs bring to the table to try myself as a businessman, I never had an entrepreneur as an icon.

However, after I gave it some thought the only person that seemed interesting to me was the great innovator, entrepreneur, and film maker Howard R. Hughes Jr. Howard Hughes was born on December 24, 1905 in Houston, Texas as heir to the Hughes Aircraft enterprise. Hughes was born into a wealthy family, enjoyed the prestige that comes with that, but as it happens in life Hughes’s loses his parents in a young age. As he was the only child he also was the only heir to the enterprise which he completely innovated and lead to new aviation industry frontiers.

The reason why I picked Howard Hughes is because of his personality. In particular, his resourcefulness, his ability to combine the skills he had, and his boldness when he did business. The only thing Hughes and I share, as I see it, is the ability to aim and stay on course until you have reached the goal you aimed for. I am not an heir to a multi-national enterprise (MNE) nor am I rich, but I still feel a connection and admiration towards Howard Hughes, in reflection to the question.

Hughes was an important innovator of the aviation industry, he did not just loved and enjoyed flying but Hughes also set several aviation records. To add to Hughes accomplishments, he revolutionized Trans-World and Intercontinental air traveling. A very profitable consequence of this aviation revolution was Hughes expansion of business activities. That means that Hughes recognized the new market and penetrated through to make the most out of his passion, aviation.

Howard Hughes was not just an innovator for the aviation industry he also revolutionized Hollywood by creating to most high-profile film production of his age. Movies like Hells Angels, Scarface, and The Outlaw were productions that blew the budget and even caused some controversy. Hughes’s skill for business and passion perfection made him to one of the most famous and important industrialists, billionaire, and film maker. These developments ultimately deprived Howards Hughes, one of the wealthiest entrepreneurs in the world, mental conditions.
During one of Hughes test flights he experienced an accident and suffered until his death from an injury on his back caused by that plane crash. This injury seriously handicapped his life. An addition to the back pain he suffered under, he had obsessive-compulsive-disorder (OCD), which was not diagnosed during Hughes’s life time.

My ambitions to become an entrepreneur are based on my will to accomplish my goals not the goals of other. I want to develop my skills and become better whatever it is I do. I have many ideas and interests, as Hughes successfully lived his American dream, so I want to live my American dream. Combining my interests and develop competitive skills that can innovate and revolutionize an industry. That is why I thought Howard R. Hughes Jr. is an entrepreneur I want to admire.